Day 1 – Platform Economy

Platforms connect two or more market sides to meaningful interaction - what is the role of "platform companies" or "ecosystem players" in the management of personal data?

Day 1 – Platform Economy

In the first wave of platform economy, very few North American companies managed to gain most of the market on their own terms and Europe was very much left behind. How are we able to create a new wave that is at the same time socially sustainable, fair and economically viable? The presenters will discuss what platforms are, how they relate to individuals and possible solutions that would make people gain more from their personal data in the platform economy.

Timo Seppälä – Personal Data and Platforms

The platform economy, digital platforms and their ecosystems are rapidly changing the business models and information technology architectures across traditional industry boundaries. Internet as an operating environment has a central key role to play in this transformation. Thanks to new digital architectures, pioneering actors can now take the leap from intranet towards supply-chain and Internet centric platform train of thought.

Digital platforms refer to information technology systems upon which different actors — that is, users, service providers and other stakeholders across organizational boundaries — can carry out value-adding activities in a multi-sided market environment governed by agreed boundary resources. Typically these actors create, offer and maintain products, services and data that are complementary to one another. Platforms quintessentially lure and lock in various types of actors with their network effects and economic benefits thereof.

Joanne Lacey – Building For Trust – A Cross-ecosystem approach

As consumers move from the app economy to the sharing economy then privacy & security issues only increase. Trust is the biggest single barrier to growth in the mobile ecosystem. This session shares global consumer insights from MEF’s annual consumer study to understand attitudes and behaviours around personal data. With consumers demanding more choice and regulators demanding consumers have more control it’s essential all stakeholders in the platform economy take a cross-ecosystem approach to building trust.

Luk Vervenne – Ethically “Industrializing” Personal Data

If the user is the new stakeholder, he needs a ‘Digital Utility’ to help Collect, Store & Share his personal data in a ‘consented’ way. Both for Transactional and Analytic processes.
By separating Data & Services, personal data resulting from processes always goes back to the individual as the main custodian, all while the ‘Digital Utility’ layer also lays the foundation for Community Ecosystems to offer apps & services on top of it.
European Regions (and their Local Governments) need to step-up, both (1) in supporting citizens in the ethical exploitation of their personal data and (2) by promoting their local community ecosystems, thriving on top of this. We present our ReLifE infra- & infostructure.

André Golliez & Serge Bignens – Personal Data Cooperatives

Personal data cooperative as enables citizens to securely store, manage and control access to their personal data. Personal data cooperatives act as the fiduciaries of their members’ data. As members, citizens can visualize and analyze their personal data. They can actively contribute e.g. to medical research and to clinical trials by providing access to sets of their personal data. An introduction to the concept of as an exemplary personal data cooperative as well as an overview of the system architecture and first pilot projects will be given.